Ad copy in Google Ads refers to the text that appears in a Google Ads advertisement. The ad copy is designed to persuade a potential customer to click on the advertisement and visit the website or landing page associated with the ad. Therefore, ad copy is one of the most important components of a successful Google Ads campaign because it can determine whether or not a potential customer will take action and visit the website.
The ad copy should be clear, concise, and catchy. It should be able to quickly capture the attention of a potential customer and convey the key benefits of the product or service being advertised. The ad copy should also be relevant to the product or service being advertised and the target audience. It should be written in a way that is easy to understand and that resonates with the target audience. Additionally, ad copy should be consistent with the overall theme and message of the website or landing page that the ad leads to.
The ad copy should also include a call to action, which is a phrase or sentence that encourages the potential customer to take a specific action, such as “Call Now”, “Shop Now”, “Learn More”, etc. This can be a powerful way to increase the likelihood that a potential customer will take action and visit the website or landing page associated with the ad.
It’s also important to follow the Ad policies, Google reviews all the Ad copy, if the ad copy and landing page do not match or not in compliance with the policies, the Ad will be disapproved.
When writing ad copy, it’s important to A/B test different versions of your ad to see which one performs the best. This can be done by creating multiple variations of your ad copy and running them simultaneously. You can then analyze the data to see which ad copy is most effective at driving clicks and conversions. This process can help you optimize your ad copy over time to achieve the best possible results.
In summary, Ad Copy is the written text in a Google Ads ad that helps to persuade a potential customer to click on the ad and visit the website or landing page. It’s important to write clear, concise, catchy and relevant ad copy that follows the Ad policies. This can be done by A/B testing different versions of ad copy to see which one performs the best.